The Culmination of a Year of Transformation

Today was the culmination of a long year of transformation.

The deconstruction of Alexis began in late 2009. After a profound shamanic journey I fell into the gap of awareness that starkly showed me I was not how I wanted to be in the world.

I was ego, money and power-driven.

I was more concerned about who liked me and who didn’t than I was about living my own truth. And while I was financially very successful, I was not really enjoying my life.

My team was fraught with conflict. I felt like I could not let go or it would all fall apart. And I couldn’t see a light at the end of the tunnel.

So I began the process of burning it all down.

I began to work with Tim Kelley to find a re-connection to my reason for being here on the planet.

I let go of my entire team in one business.

I broke up with my long-time boyfriend, who was also my business partner in another business.

And I deconstructed.

Within months, a new Alexis began to emerge. Much more eccentric (yes, I moved to Colorado on a whim, got married at Burning Man and bought a farm!) And much more real.

I went to Eden, a sacred land where I am hosting an event for evolutionary entrepreneurs this May, the Bahamas and Peru. I took my kids out of school a lot to travel with me. And, I got nailed by the truancy police.

During this time, I nearly killed off the program I created that trains lawyers to be a new kind of lawyer. I cut away everything that didn’t serve, lost a lot of members in the process and discovered who I really wanted to do business with as I went forward.

I got really clear that I would never be in business with someone again just because they were paying me or because I thought I needed them. I would only do business with people I enjoy being around, who I know, like and trust.

I learned a lot about people during this whole process. I saw some truths that were hard to see – about myself and others.

I almost sold the business, then I almost merged it with another business. But each time, I couldn’t do it because I did not have confidence that the work would survive if I let it go that much.

The work we do with lawyers who serve families and lawyers who serve small business owners is transformational.

I’ve invested the last 8 years of my life in creating this work, developing the systems, and streamlining them so lawyers would not have to reinvent the wheel to make a difference for their clients.  I couldn’t let them go completely.

I had to find a way to deliver the systems and materials to lawyers in a way that was both sustainable and profitable.

Sustainable in this case means that I am still involved in the business (because there is no one who coaches lawyers to build their businesses like I do), but I have a team and systems in place that can handle the marketing, fulfillment and operations without me.

It took me a year, but I finally feel as if that team and those systems are now in place and today we re-opened our Personal Family Lawyer and Creative Business Lawyer programs for the first time in over a year.

The response has been phenomenal. Lawyers are joining us, I am passionate about the business again, and this time I know how to do it without losing myself to it.

I can be who I really am and still serve lawyers, it’s a glorious day!

This is integration.

I made a video about that and the new Goddess circle that welcomed me in today. Watch it:

4 Comments

  1. Chuck RylantSaturday, March 19, 2011 at 4:25 am 

    Congratulations Alexis.

  2. Teresa AziamSaturday, March 19, 2011 at 3:13 pm 

    I’m so proud of you and the huge leaps you’ve made and the transformation you’ve chosen. You’re already experiencing such blessings from these choices and I look forward to hearing about more 🙂

  3. Jeremiah StanghiniSunday, March 20, 2011 at 8:53 pm 

    “I got really clear that I would never be in business with someone again just because they were paying me or because I thought I needed them. I would only do business with people I enjoy being around, who I know, like and trust.”

    A wonderful realization! I’ve only just started reading your blog, but I’m so pleased to find out that you’re being true to yourself. 🙂

    With Love and Gratitude,

    Jeremiah

  4. Kathleen MilsteinMonday, March 21, 2011 at 8:54 pm 

    It is wonderful to hear that you have reawakened and realized your passion for your Personal Family Lawyer and Creative Business Lawyer programs! I have always felt your ideas have incredible value and importance for society in this country not only for lawyers but for everyone in how we approach responsibility, integrity and resolve our differences and conflicts. I am so proud of you!
    Much love and admiration, Aunt Kathy

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