What I learned at my day with John Assaraf

Last Friday, I spend the day masterminding with John Assaraf (of the Secret fame), Max Simon, Eva Gregory (channels Theos), Morgana Rae (Money Alchemist), Greg Habstrit (did the big event in Calgary w/ the Dalai Lama and Richard Branson), and Robert Evans (the Messenger Network).

I’ll be honest, I was not quite sure what would come of the day because I have been in a strange place lately emotionally and not really wanting to focus much on money or business.

I attended with an open-mind, an open-heart and clear intention to receive the resources of the room.

Here’s what I learned:

1. I need people around me who play at the details.

One of John’s partners Mike dropped by to show us the new perpetual launch/automated webinar system they’ve got up and running for John’s new Brain Entrainment program.

WOW, the marketing machine for this is phenomenal.  It’s what I have wanted to implement for years for my lawyer training business and am ready to implement for the Money Map and LIFT.

The reality is that I do not have the right people in place in either one of my businesses to carry this out at the level I would like to — not because I do not have amazing people on my team, I do.  They are simply not detail people in the way Mike is and I can now see I need to find that if I want to implement this level of marketing system and really do it up right.

John was clear on what he wanted the system to do and then went out and found the people who could play at the details to make it happen.

That’s my next step — find someone who plays at the details and can work with my existing team to implement this strategy for us because it is not my expertise or desire to do it.

2. I have slipped into small thinking.

It’s something I think we all have the tendency to do and this is why it’s so important to be in the consciousness of big thinkers, dreamers and visionaries – their dreams and possibilities will inspire yours.

If you are constantly hanging around with people who are thinking small (competitive, fear-based, just care about making a buck), guess what happens to your thinking?

At one point, during the mastermind, I saw so clearly how most of in the room (including me) judge or move into fear thinking and that’s exactly the intersection where John sees opportunity.  John does not let the shortcomings or excellence of others impact his forward trajectory.

Going forward, I will be more aware of where I am letting other people’s actions or thoughts keep me from moving forward toward what I know I want to bring forth into the world.

3. The Money Map is not about business at all, it’s about reinvention.

John helped me to see a vision of myself that I had a sense of, but had not articulated clearly. And the timing could not have been more perfect because I am in the midst of working on my book proposal and this new awareness will add a subtle, but very important twist.

In our company, we serve three markets:

1.  People in a corporate or professional job who know they are here for something more than what their degree prepared them for or their job offers, but they are trapped by the money they are making or idea that they should be grateful just to have a job in this economy;

(This was me when I was at Munger, Tolles & Olson for my first three years out of law school; making a high 6-figures, expenses climbing and me trying to convince myself I should be grateful for my job even though I knew I was here for something so much more impactful and on-purpose.)

2.  People who have made the leap and started their own businesses to find that something greater or live their purpose, but who are not making enough money because they do not have enough business awareness or knowledge yet

(This was me my first couple of years after I left the firm to start my own law practice and I was floundering around trying to figure out how to make a living that would support my family.  It was a scary time that I have oft wanted to help people with because it was so hard for me to find good resources who could really help me.)

3.  People who are doing their Great Work in the world, business they love and are on purpose doing it, but are at risk of burnout or sabotaging their mission because they do not have systems in their business and their business is not sustainable from a life perspective.

(I’ve gotten to this place twice now – million dollar plus business doing what I thought was my purpose, only to find out that the business model I had built was not supportive of the person I want to be in the world.  In the first case, I sabotaged the business by selling it too quickly and to the wrong person and in the second case, I had to totally deconstruct the business and re-build it from the ground up.)

John helped me see that I am the queen of reinvention and I do what very few other people do in the world – my work and experiences guide you to reinvent yourself so your life and work are in alignment and integrated with the truth of who you are.

I have modeled reinvention again and again throughout my life, refusing to settle for anything less than full purpose, integration of life and business, and living my awakening.

I’ve made lots of mistakes and money along the way and my Money Map takes everything I learned and guides you to reinvent yourself so you can take money out of the equation and start living the life you really came here to live while you offer your greatest gifts to the world.

This means a lot less focus on the newbie business owner from a marketing perspective and a lot more focus on markets 1 and 3 – those of you who have gotten trapped by the money into being someone you really are not; those of you who are ready to let it go to step into more of the truth of who you really are and why you are really here.  And those of you who want to do it without worrying about or stressing out about money.

This idea of reinvention also provides an over-arching theme that is equally applicable to both the lawyer marketplace I serve (the lawyers I serve are craving reinvention and that’s exactly what we deliver) and the entrepreneurial marketplace.

And, it’s totally consistent with my strong desire and awareness that I am here to help you break free of the big corporations, the government and dependence on anything other than yourself, your family and your community for your well-being.

Reinvention = freedom because as you reinvent yourself you begin to realize everything you’ve been holding on to from a “have to” and “should” perspective is based on conditioning and old patterns that do not serve you.  Once you let go of this conditioning, you get to create the exact life you want, on your terms and reinvent yourself into the real you.

Oh glory, what a beautiful day that will be when we are all exactly who we came here to be.  Imagine what that will be like.  Why would we have any conflict or unhappiness or stress or strife if we were all being and doing exactly as we know we really are without compromise, fear, shame, guilt, worry or doubt.

Do you think the world would change if we all reinvented ourselves into the highest, most purposeful versions of ourselves and let go of the idea that we have to be a certain way or do a certain thing just for the money?  I sure do.

But, I’d love to hear what you think.  Leave me a comment below and let me know.  And be sure to let me know if you have any questions about my day with John, Max, Greg, Morgana, Robert and Eva as well.